Mission, Vision, Values, Focus & Strategy

Mission: Leading environmental protection in West Michigan by inspiring action.

Vision: West Michigan is a healthy and thriving community where environmental, social and economic systems are balanced and sustainable.

Values: We believe in:

• Stewardship of natural, human and financial resources in ways that contribute to their renewal and reuse.
• Evidence-based strategies that are researched and critiqued in open dialogue.
• Inclusive decision-making that creates trust and cooperation among diverse individuals, organizations and communities.
• Connecting environmentally concerned citizens with innovative and effective solutions.
• The power of volunteers and the strength of collaboration to create positive change.
• Honesty and integrity.

Key Focus Areas:

• Build environmentally sustainable communities
• Protect water resources

Strategies:

• Advocating for environmental sustainability. We will actively press West Michigan businesses, governments, and institutions to improve their environmental practices and policies.
• Connecting environmentally concerned citizens with resources and with each other. We aspire to be the most trusted West Michigan source of information and referrals for those seeking sustainable solutions.
• Educating citizens on sustainability. We will inform the West Michigan Community of the best in global environmental thinking.
• Innovating sustainable practices. We will apply the best in global environmental solutions to West Michigan problems and opportunities.
• Creating positive change by staying focused on a limited number of priorities, reviewed annually.