A Watershed Moment: Forest Heroes Update

This week on a timely Watershed Moment, we sit down with Ben Cushing, Grand Rapids lead organizer for the Forest Heroes campaign. The campaign emerged after Battle Creek-based Kellogg’s partnered with notorious deforester Wilmar International, who controls a large portion of the world’s palm oil market. Last week, Wilmar announced its plans to adopt a policy to protect rainforests and forest communities around the world.

“This is a huge step forward, and now it’s really up to Kellogg’s and other consumer companies to follow their lead and make an industry-wide transformation,” said Cushing.

Forest Heroes will continue to urge Kellogg’s to follow Wilmar’s lead and adopt similar conservation-minded policies. The biggest lesson Cushing wants Michiganders to take away from the campaign is that everyday people really can make a difference.

“It really took hundreds and thousands of people across Michigan coming together and voicing their concern about this issue directly to Kellogg’s to see the type of success that we’ve seen,” said Cushing, “and that’s the result of everyday people taking their action into their own hands and making their voices heard.

To listen to the episode, click here.

A Watershed Moment” is a weekly radio program focused on environmental news and happenings in West Michigan, plus solutions for living a greener life. Broadcast on WYCE-FM 88.1 on Mondays at 8:30 a.m, and Thursdays and Sundays at 5:30pm, this program is produced by Grand Rapids Community Media Center and West Michigan Environmental Action Council.

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