A Watershed Moment: Forest Heroes

This week’s Watershed Moment features Ben Cushing, lead organizer in Grand Rapids for the Forest Heroes Campaign, a statewide venture aiming to persuade Kellogg’s to stop rainforest destruction.

“Right now, [Kellogg’s] is doing business with [Wilmar International], a company that is responsible for vast amounts of rainforest destruction,” said Cushing. “They are ranked the least-sustainable corporation in the world.”

Wilmar’s biggest operation is the production of palm oil – the company control’s 45 percent of the world’s market. Palm oil plantations are set up through the bulldozing of rainforests in Southeast Asia.

“This is not only pushing endangered species…to the brink of extinction, it is releasing vast amounts of carbon,” said Cushing.

Forest Heroes seeks to push Michigan companies, such as the Battle Creek-based Kellogg Company, to stand up for “Michigan values.”

“We feel like everyone in Michigan has a stake in this issue and should be holding Kellogg’s accountable for the business that they are doing,” said Cushing.

To listen to the episode, click here or use the player at the top of the post.

A Watershed Moment” is a weekly radio program focused on environmental news and happenings in West Michigan, plus solutions for living a greener life. Broadcast on WYCE-FM 88.1 on Mondays at 8:30 a.m, and Thursdays and Sundays at 5:30pm, this program is produced by Grand Rapids Community Media Center and West Michigan Environmental Action Council.

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